• CLOCKWISE FROM TOP LEFT • Montgomery Ward catalog, front cover, 1954. Utah State University Special Collections and Archives L. L. Bean catalog, front cover, spring 1957. Utah State University Special Collections and Archives Abercrombie & Fitch catalog, front cover, 1949. Utah State University Special Collections and Archives Clint Pumphrey holds a catalog within the ORA stacks. Photo: McKay Jensen Abercrombie & Fitch catalog covers, from 1909 (left) and 1905. Photo: McKay Jensen Corcoran, Inc. catalog, front cover, 1954. Utah State University Special Collections and Archives Chase Anderson peruses the Outdoor Recreation Archive at Utah State University. Photo: McKay Jensen “IT’S AN INTERESTING STUDY OF THE ART STYLE OF THE ERA, BUT THE COMMON THREAD IS ALWAYS ASPIRATIONAL OUTDOOR IMAGERY.” THE FLYFISH JOURNAL 037
The Flyfish Journal The Flyfish Journal 15.3: Page 37
